Direct Target One

Brent Bissell: Experience and Key Accounts:

President of Direct Target One, a direct marketing agency specializing in: strategic marketing planning; loyalty campaigns; direct marketing training; program assessment; predictive modeling and file analysis; profitability factoring and creative strategies. Accts: Carlson Marketing; Rapp Collins Worldwide; Fingerhut; IVI Publishing; Drake Prometric; N Brown PLC; Household Credit Services; Ogilvy & Mather; Hancor Inc; Columbia Tri-Star Video; Campbell Mithun Esty; Autodesk, Inc. McCann Erickson UK.

1/93-9/94: VP Database Marketing North America, CMG Minneapolis,- Accts: Radisson; Acura; Mitsubishi; Mazda; Northwest Airlines; 3M; IBM Midwest; Estee Lauder; Hallmark; Pioneer Home Electronics; British Airways; Sprint; SafeCard; Fairmont Hotels; Ansett Australia Airlines; SteelCase; Northwest Airlines; US West; CitiBank; Visa.

1987-93: SVP/General Manager McCann Direct Detroit- Accts: Buick, GMC Truck, GMODC, GM Credit Card, GMAC and Electric Vehicle divisions of General Motors; GM Mexico; Marion Merrell Dow; Champion Spark Plug; UPS; Beech Aircraft; Michigan National BanCorp; J&L Industrial; Eli Lilly; Goodyear Mexico; Carnation; SmithKline Beecham UK; Allied Signal.

1985-86: VP Manager Bozell Jacobs Direct/Chicago-Accts: Mutual of Omaha; JI Case; Hyster; IST Software; LaCosta Spa and Products; AAA Chicago Motor Club, insurance and credit card; St. Paul Federal; Merrill Lynch.

1984-85: Managing Director, D'Arcy Direct Bloomfield MI-Accts: DDA; Pontiac and Cadillac divisions of General Motors; AT&T; AmeriTech; Whirlpool; FTD; NBD.

1983: Catalog Consultant: Moore Business Centers; Phoenix Resources; BrownCor Int'l.

1980-82: Catalog Manager, High Yield Gardening.

1979-80: Mailorder Creative Director, Stark Bro's Nurseries.

1975-79: President, Bissell Advertising.

Education: Communication Major, University of Toledo and many advanced professional courses. Guest Professor Univ. of Michigan Graduate School of Business; Wayne State; Guest Professor and Curriculum advisor, University of Toledo, Department of Marketing.

Professional: Contributing Author, Direct Marketing Handbook 2nd Edition, Published by McGraw-Hill; Many articles published in US and UK; Board member and educator on behalf of the Direct Marketing Association; Author, Catalog Merchandise Floor Planning publ. by the DMA (release # 502.03B); eight years as Finals Judge for the international ECHO awards; Conducted DBM training seminars in Europe, US, Canada, Mexico and Australia. Listed in five separate editions of Marquis "Who's Who." 


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