Direct Response TV: A Significant Part of the New Marketing Convergence
by Kenneth M. Culpepper Direct Marketing Magazine, September 1998

Distribution Marketing: Margin of Error is Small, Margin of Profit is Thin by
Kenneth M. Culpepper Society for Strategic Marketing, September 1998

Knowledge-Based Management, by Kenneth M. Culpepper, Direct Marketing, July 1998

Utility Deregulation: Margin of Error is Small, Margin of Profit is Thin, by Kenneth M. Culpepper, Direct Marketing, May 1998

A Businessman's Tribute To His Mother, by Kenneth M. Culpepper, International Society of Strategic Marketing, June 1997

Strengthening The Patient/Physician Relationship, by Kenneth M. Culpepper, Direct Marketing, January 1997 and Tennessee Medicine March 1997 pp. 128-129

Database Maintenance Planning: Scheduling, Updates & Results, by Kenneth M. Culpepper, Direct Marketing, December 1996

Database Maintenance Planning: House-Breaking the Monster, by Kenneth M. Culpepper, Direct Marketing, October 1996

Database Maintenance Planning: Justsification Comes in 3 Flavors, by Kenneth M. Culpepper, Direct Marketing, September 1996

Database Maintenance Planning: The Foundation of Database Marketing, by
Kenneth M. Culpepper, Direct Marketing, August 1996

Measuring the Customer's Variation In Value by Kenneth M. Culpepper by
Kenneth M. Culpepper Direct Marketing 1996

Classification reform: what do you do about direct marketing?, Kenneth M. Culpepper, Association Trends, June 28, 1996

Classification reform drives nonprofit to clean up database, Kenneth M. Culpepper, Memo To Mailers, May 1996

Marketing Services Versus Marketing Efforts: A Little Help for the Retailer Magazine, by
Kenneth M. Culpepper Direct Marketing April 1996, pp.28-30

Integrated Marketing, Janet Smith, Marketing Tools, November/December 1995

Direct Ministering Is Direct Marketing, by Kenneth M. Culpepper, DM News, December 12, 1995

Building The Customer Relationship, Kenneth M. Culpepper, DM News, July 24, 1995