Hershell Gordon Lewis

About H.G. Lewis:

HERSCHELL GORDON LEWIS is chairman of Communicomp, a direct marketing division of Bozell, Jacobs, Kenyon & Eckhardt. Among his books are Selling on the Net, Sales Letters That Sizzle, and (co-author) The World's Greatest Direct Mail Sales Letters, published by NTC Publishing Group, Lincolnwood, IL.; and Open Me Now, about envelopes, and Silver Linings, Selling to the Mature Market, published by Bonus Books, Chicago. On press is his 20th book, The Complete Advertising and Marketing Handbook.

He is also a regular columnist for Direct Magazine, has published 200 articles in Direct Marketing Magazine.