You must be a member of the ISSM in order to get access to these articles. You have permission to download them for educational purposes, but keep in mind that they are copyrighted. If you have questions, write to Jon Layton at ISSM. He wants to know about it as soon as possible so he can help you get the articles.
Download to get your free copy of Adobe
Acrobat which you will need in order to read all ISSM
articles.
Here are the articles by ISSM Charter Senior Fellow Bob Stone:
Bob Stone in one of the key founders of direct marketing as we know it. His work spans four decades. His book, Successful Direct Marketing Methods, in its sixth edition, is considered the definitive work in the field.
He is Chairman Emeritas of Stone & Adler
1996, Charter Senior Fellow, The International Society for Strategic Marketing.
Member of the Direct Marketing Association Direct Marketing HALL OF FAME.
Eight time winner of the Direct Marketing Association's Best of Industry Award.
Recipient of the Charles S. Downes Award for direct marketing contributions.
Recipient of the Edward N. Meyer Award for contributions to direct marketing education.
Two Gold Echo Awards.
John Caples Award for copy excellence.
Former Director of Direct Marketing Association.
Former President of the Chicago Association of Direct Marketing.
Former President of Associated Third Class Mail Users.
Trustee of the Direct Marketing Educational Foundation.
Teaching
Bob has taught programs at Northwestern University and University of Missouri. He has lectured extensively in the USA, Europe, Asia and Australia.
Articles and Books
Bob Stone was a featured columnist in Advertising Age for 12 years, writing over 200 articles on the subject of direct marketing. He is the author of Successful Direct Marketing Methods, Now in its sixth edition. (Over 150,000 copies in print, including foreign editions.) He has also authored Direct Marketing Success Stories and co-authored Successful Telemarketing. National Textbok Co. of Lincolnwod, IL is the publisher of Stone's books.
